Singapore Division

SHENG SHENG F&B Industries Pte Ltd

(A fully owned subsidiary of the ICE COOL group of companies)


SHENG SHENG F&B Industries Pte Ltd, commonly referred to as 'Sheng Sheng or SSFB', was incorporated in year 1985 as the brainchild of 2 friends. SSFB humble history started when two friends, then sales representatives at an F&B company decided to make it out on their own. They started off as a wholesaler and manage to pull through the tough time of a new set-up, largely thanks to the immense support shown upon them by their very supportive existing clientele. 


In year 1990, SSFB oem its first product - 'ICE COOL' Mineral Water. Throughout the 15 years of development, SSFB now possess its own manufacturing facilities as well as a full portfolio of 'ICE COOL' branded products - ranging from canned beverages (coconut juices, other juice drink, asian speciality drink, carbonated drinks, energy drinks etc); PET beverages (mineral water, isotonic drinks etc); canned fruits (longan, lychee, sea coconut, fruit cocktail etc); canned vegetables (mushrooms; corn etc); other canned products (luncheon meat, braised peanuts, mackerel etc); bread spread (kaya and fruit jams) etc. 


The company now owns several brands under its name - Ice Cool, Golden Light, Booster, Marine, Raku Raku, IL Hap Jang and Litat Icecool. 


Since year 2006, SSFB has been appointed various exclusive distributorship for the Singapore market. Our current distributorship includes the following - Chek Hup, Laoganma, Wong Lo Kat, Binggrae, Seleco, NuHoney etc, and we look to continue our path of growth with more partners to come. 


For more details on our company and products, you may take a quick browse in our product lists in this website or alternatively, you may also contact our friendly sales executives for more information on our product range. 

Our contact information: 

Phone: +65 6792 0555 

Office Hours: 8.30am to 5.45pm (Mon-Fri); 8.30am to 12.30pm (Sat)


Sales enquiries:



For representation of products in Singapore market, please kindly call us to discuss further. Thank you very much for your interest in our company.