Singapore Division

SHENG SHENG F&B Industries Pte Ltd

(Member of the ICE COOL group of companies)


SHENG SHENG F&B Industries Pte Ltd, commonly referred to as 'Sheng Sheng or SSFB', was incorporated in year 1985 as the brainchild of 2 friends. SSFB humble history started when two friends, then sales representatives at an F&B company decided to make it out on their own. They started off as a wholesaler and manage to pull through the tough time of a new set-up, largely thanks to the immense support shown upon them by their very supportive existing clientele. 


In year 1990, SSFB oem its first product - 'ICE COOL' Mineral Water. Throughout the 15 years of development, SSFB now possess its own manufacturing facilities and an extension portfolio of Housebrand products ranging from Beverages, Canned food/Fruits to Breadspread. 


To provide a more one-stop service to our customers, we have also acquired various distributorship for agencies items throughout the years. In addition, since Q3 2018, the company has also opened a new business division for 3PL services for petrol marts, managing monthly promotions, warehouse/logistics and merchandising executions for our partners. 


For more details on our company and products, you may take a quick browse in our product lists in this website or alternatively, you may also contact our friendly sales executives for more information on our product range. 

Our contact information: 

Phone: +65 6792 0555 

Office Hours: 8.30am to 5.45pm (Mon-Fri); 8.30am to 12.30pm (Sat)


Sales enquiries:



For representation of products in Singapore market, please kindly call us to discuss further. Thank you very much for your interest in our company.